The telecommunications companies have been launched into a fierce war for customers. Thanks to the portability, the regulated procedure that allows you to switch to another operator free of charge and retaining the number, more than 9.5 million customers changed company’s fixed broadband and mobile telephony in 2019. The overall winners of that war were MásMóvil, who managed to wrest its rivals 427.000 lines of mobile and 255.000 of fixed and Internet (ADSL and fiber) and Digi, a mobile operator Romanian, in spite of having no network of their own, caught the 235,000 subscribers, according to figures from the sector to which it has had access to THE COUNTRY.
MásMóvil and Digi, who base their success on price plans simple and affordable, have one thing in common in front of their three historical rivals (Movistar, Orange and Vodafone): the absence of a television deal of its own.
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turn to the ‘cole’ encarniza the war of the operators of telephony brands ‘low cost’ mobile devour the market with thousands of portabilidades
the emergence of The packets of the low cost of telecommunication services (fixed, mobile, Internet and television) has fueled the past year, this commercial war is unprecedented in any other sector, such as banking, insurance or electricity, by not having a procedure similar to that of the portability, they put many obstacles to their customers so that they can move from company to company. As a result, last year we changed phone company 7.3 million mobile lines and 2.3 million fixed and broadband by this procedure, slightly below the almost 10 million who did so in 2018.
The group MásMóvil, which operates through several brands (Yoigo, Pepephone, Lebara, LlamaYa and own MásMóvil), demonstrated in 2019 its ascent at the expense of the big three operators.. With an offer based on affordable prices and good service, the operator yellow has been shown that it is not necessary to have a supply of own television to grow from year to year in clients, who prefer to muster on your own most of the content (series and movies) by engaging them directly to the streaming platforms like HBO, Amazon, or Netflix.
however, the big positive surprise of 2020 was Digi, the operator Romanian, thanks to the capillarity of the thousands of small neighbourhood shops and telephone booths which sell your brand and rates aggressive, has earned the confidence not only of the market immigrant but the national client and is already close to achieving the two million subscribers. The operator, which uses the network of Movistar, is also starting to take off in fiber, although their offer only covers 17 provinces, and just passed 50,000 customers.
The losers
The biggest losers of the portability in 2019 were once more the big three —Movistar, Orange and Vodafone— that, in aggregate, lost 840.000 mobile numbers and 450,000 lines of fixed and the Internet. Vodafone, that in 2018 he suffered unstoppable bleeding of customers following its decision to refuse to issue the football due to its high cost, it recovered significantly in the past year. In 2019, lost only of 164,000 lines of mobile vs. more than half-a-million that yielded the previous year, and 114,000 fewer lines and fixed broadband. The secret of this improvement is to be found in great part in the success of Lowi, its brand of low cost, that won 434.000 lines covers compared to the 600,000 who lost the parent brand Vodafone.
over as The worst company in 2019 took Movistar, who lost 292.000 lines of mobile and 340,000 volumes of fixed and broadband, even exceeding the negative balance in 2018. The company claims that its strategy requires to retain or capture the customer with greater value, one that hires packages with premium content such as football or Movistar TV
Also worsens their figures Orange (which also includes Jazztel, Simyo and Amena), who dropped to 385,000 mobile lines, although you must bear in mind that the trade mark orange registered a positive net balance (up 4,000 lines) in the fixed telephony and the Internet. The margin of the big four national operators, Euskaltel, which acquired the other two cableros of the north (galician R and la asturiana Telecable), recorded a positive net balance annual 33,000 customers of mobile and 8.400 fixed.
The mobile portability is far superior to fixed because each customer broadband has associated with it several extra lines of mobile. That is to say, with each fixed-line and broadband will carry between two and three mobile lines associated with the same package. The figures of portability are only one aspect, although very important, the commercial capability of companies. But to these there is that adding them to the new high to have the complete picture of each of the companies.
