The survey of small and medium-sized companies was conducted by census wide on behalf of Fiverr, a marketplace for freelancers and online services. 500 decision-makers and holders of German SMEs in the period from 21. May to 8. June your answers.
- All of the messages to the Corona-crisis in the Live Ticker of FOCUS Online
key findings at a glance
- Many SMEs show optimism, despite the loss of sales from an average of 87,000 euros at the time of survey
- productivity: Home Office promotes family cohesion
- crisis management: Half of German SMEs has always found the working solution.
- measures: SMEs invest more in a more flexible workforce. In addition, they strengthen the Online Marketing
Home Office promotes family cohesion – but it has pitfalls
In the time before the Corona-crisis Home was practiced Office at the least SMEs. Only Covid-19 brought many leaders to recognize the advantages of decentralized way of working. As the most important for the respondents
- called higher flexibility (69 percent)
- better compatibility of professional and private life (57 per cent)
- spend more time with family (47 percent).
a Total of 55 percent of the Company, thank you Home feel Office more with their families.
another result of the study: Many Chefs want to offer your employees even after the Corona-crisis an Option on the Home Office.
Also criticism of the forced Work at home
criticised, However, many Respondents negative consequences of the crisis the new organization of work. 46 percent cited “lack of communication and Teamwork” as a special set of challenges. Similar to many of the video were cloned “phone calls”.
the authors of The study interpret these statements as an indication for optimizable sequences at the Setting up of Remote workstations.
half of German SMEs still has no solution
Nearly half of the respondents indicated that it was prepared to the business impact of the Corona-pandemic inadequate. As the main reason for this assessment, 32 percent called their inexperience in dealing with a crisis situation. Around 15 per cent criticised the Federal government for insufficient consultation.
SMBs are increasingly investing in more flexible workforces and Online Marketing
invested 40 per cent of the surveyed SMEs due to the Corona-crisis in digital Marketing. A good third (31 per cent) set in the future, more flexibility in the staff. A concrete project is the Social Media activity in the future, to freelancers to outsource. Also, the greater involvement of external professionals in a number of companies on top of that.
optimism despite the loss in sales
According to the study, German SMEs were due to the Corona-crisis in the cut recorded already 87,000 euros loss. Nevertheless, 16 percent of the companies expect increases, with the soon-to-turnover dough.
With 52 percent, more than half of the firms surveyed are optimistic about the future of your business. To outsiders, surprising: The majority of SMEs expected that the company-specific impacts of Corona-crisis just under a year to be felt.
The handling of the Federal government with the pandemic found wide praise. 67 percent of the Respondents indicated that the government had the Corona-crisis “pretty good” to “very well” handled. Unemployed? – The most important information
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eye-Catching local results
in addition to the Germany-wide trend, the study authors also identified specific regional results. The most striking:
Cologne medium-sized companies registered in a nationwide comparison, the highest loss of revenue: In the Cathedral city, he reached a per company average of 115,000 euros, so around a third more than the nationwide average, with 87,000 euros. Accordingly, also the look into the future was: Only 45 percent of the Cologne-based respondents were confident for the near future.
Hamburger SMEs in the Corona-crisis flexible: , shortly after the outbreak of the Corona-crisis, nearly a third of the respondents from the Hanseatic city to external freelancers.This is the highest value behind Dortmund, with 35 percent, according to the study authors. 63 per cent of employers want to offer their employees in the long run the Option to the Home Office. This value is significantly higher than the national average. In addition, Hamburg’s SMEs have suffered comparatively little from Covid-19: 58 percent of the firms indicated that the level of productivity had remained the same. 46 per cent registered an increase in productivity.
Berlin SMEs are facing the Federal government in dealing with the crisis, strikingly critical: , at 64 percent, nearly two-thirds of smaller companies from the Federal capital, on the effects of the corona crisis not prepared for. The culprit was quickly found: For 39 percent of the respondents, it was the Federal government. The Cabinet of Angela Merkel (CDU) have the crisis “quite bad” or “very poorly” handled every fourth company boss expressed all the same.
“Staged experts dispute”: Yogeshwar image criticized for Drosten-article FOCUS Online/Wochit “Staged experts dispute”: Yogeshwar image criticized for Drosten-article
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