Job study: Gender in job advertisements: What deters applicants (m/f/d) – and which spelling they like

When it comes to gender-appropriate language, the debate quickly boils emotionally. However, employers have a very sober reason to deal with it: in times of a shortage of skilled workers, they have to address female and male applicants alike – and formulate their job advertisements accordingly. But be careful: too much gender equality in job advertisements can scare off the lords of creation, as a current study shows.

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