The electronics trade fair IFA will remain in Berlin for another ten years. The three parties involved – the rights holder GFU, the event company Clarion and Messe Berlin – signed a corresponding contract on Friday in the Rotes Rathaus, as the fair announced. The agreement of the contracting parties on the whereabouts of the technology and electronics fair in the capital had already become known a few days ago.
“Today we have successfully concluded the contract – this is good news for the city of Berlin, for the exhibitors and guests of the IFA and for us as Messe Berlin,” said Messe Berlin boss Martin Ecknig.
The IFA management company, a newly founded joint venture between the Society for the Promotion of Consumer Electronics (GFU) and Clarion, will be responsible for the International Consumer Electronics Fair (IFA). Messe Berlin is only the lessor of the halls. The new ten-year contract is valid from September 2023. Then the next IFA is planned. The fair was founded in Berlin in 1924.
“We want to strengthen Berlin as an important trade fair and congress location and as a location for innovation and technology,” said Berlin’s Governing Mayor Franziska Giffey (SPD) on Friday. “The IFA, as one of the largest trade fairs for the consumer goods industry in the world, should of course not be missing.”
After a three-year break due to the corona pandemic, the IFA returned this year. When it was held again last September, more than 161,000 people visited the electronics trade fair.
