In the week before Christmas, Aldi significantly reduces the price of coffee. Edeka, Rewe, Penny and Netto announced that they would follow suit.
The discounters Aldi Nord and Aldi Süd announced that they will permanently reduce the prices of their own brands Barissimo and Moreno from today. This applies to ground coffee, whole beans, coffee pods and instant coffee, to organic and normal varieties. The 500 gram pack of ground coffee will be 50 cents cheaper, and the 1 kilo pack of beans will cost 70 cents less in the future.
The retail chains Edeka, Rewe, Penny and Netto announced that they would reduce the prices of their own brands to a similar extent. This should happen “promptly,” explained a Rewe spokesman. Lidl and Kaufland did not want to comment on planned price reductions.
Coffee – similar to bread, butter and milk – is considered a key price item that customers use to determine price perception.
