Millions of drivers who need new winter tires in the upcoming replacement season do not have to expect further price increases. After tires increased in price by around a fifth last year, both the comparison portal Check24 and the Alzura Tyre24 platform, which is aimed at tire dealers, are currently not seeing any relevant increases in prices compared to the previous year. However, the BRV industry association expects price adjustments in the service sector of the tire trade: tire assembly is therefore likely to become more expensive.
The BRV was reluctant to comment on the price development for the tires themselves: On the one hand, the high energy and raw material prices are putting cost pressure on the industry and tire trade, on the other hand, it remains to be seen whether the prices will be increased in view of weak sales in the previous year and the inventory levels, it said.
Check24 determined a price increase of 1.5 percent for September compared to the same period last year. Prices were significantly higher in April, but they typically fall in the summer months, as Tobias Lechner from Check24 explained. They are usually at their lowest in September. He expects prices to rise again towards the end of the year.
According to Alzura boss Michael Saitow, dealer purchase prices for winter tires on his platform have even fallen slightly by 1.5 percent. After the volatile business last year with high fluctuations, prices and the market have regulated again.
But not all drivers rely on winter tires in winter. “The all-season tire segment continues to grow and the regionally very different market shares, for example in the Berlin area, can be around or over 50 percent,” says BRV Managing Director for Technology, Michael Schwämmlein. Here too, the portals have at least not recorded any significant price increases. Saitow speaks of stable prices for retailers. There are no September figures from Check24, but in August the portal reported an increase of four percent for all-season tires.
