Would Alnatura exist if you hadn’t moved to the Ruhr area at the age of twelve? Probably not. I grew up in Freiburg, where I spent a lot of time in nature, we caught trout by hand, built tree huts, drove soapbox races. In the Ruhr area I was surprised how dirty the air was. If you ran your finger along the window sill, it was black every morning – even though it was cleaned again and again. And I suddenly experienced a crisis situation: many collieries and steel works were closed, and there were many unemployed people.
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