advertising The controversial posters of the Füchschen brewery in Düsseldorf with a Comic-book vixen on a grill grate and the Slogan “Medium rare or properly take” in an Online-Voting for the over 4000 participants and participants, informed the women’s rights organization Terre des Femmes on Thursday.
the brewery was awarded the “Angry cactus”.
“Prime example of misogynistic advertising”
“With the allusion to sexual violence Füchschen beer offers a Prime example of misogynistic advertising and is entitled to be the winner of this year’s Angry cactus,” said Gesa Birkmann, head of Department at Terre des Femmes.
However, had shown the submissions that sexist advertising is, as before, across the industry. “Whether a large company, fashion label, or consumer electronics retailing: shapes sexism in both our advertising and our society.”
a Negative price for the brewery “im Füchschen” boss
defending himself Against the “West German newspaper” fought back brewery-in-chief Peter king against the criticism. “We want to injured with our advertising anyone,” he told the newspaper. “Of course we take the criticism to heart. But, I notice a Smile on the faces of people when they see our advertising. This is important in these times.”
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til/dpa
