He strides into the hall. Even slightly bent, Bernard Arnault, gray and thin, towers over most of the bystanders.

The well-tanned virility that the man once exuded seems to be fading. This makes the majesty of the 74-year-old stand out all the more: how he shakes hands and exchanges words at the general meeting of his luxury group LVMH in Paris with a constant but tight smile. One who makes no fuss. But for decades, not only with his products, but also with himself and his family, has known how aura can be produced. Power and its exercise in the classic way: He holds the hand of the other person for a moment – and at the same time turns to the next person.

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