Vocento launches itself into the new mobility trends, betting on renting at a time when this long-term rental modality is booming, which represents one in four automobile operations, especially between individuals and the self-employed, who account for almost 20% of renting park, and growing.
With the incorporation of rentingcoches.com, Vocento becomes a relevant player in the new mobility, as a continuation of its long history and relationship with motorsports, both from the point of view of the user – informing and advising them in the purchase process and maintenance of your vehicle – as well as from the manufacturer – awarding the best models in the more than 50 editions of the ABC Award for Car of the Year in Spain. With rentingcoches.com, the group is now going one step further: aware of the trends and needs of citizens in terms of mobility thanks to direct contact with the audience through its multiple print and digital media and the growing number of its transactional platforms .
The new rentingcoches.com platform is integrated into Sumauto, its ecosystem of vertical automotive marketplaces made up of Autocasión, AutoScout24, Unoauto, Mascus and Motocasión, thus closing the circle around mobility, from ownership (VN and VO) to use (renting), including two wheels and industrial vehicles.
In this way, the company promotes its commitment to transactional businesses with the particularity of being a communication group. This places Vocento in a unique position in the market, which translates into knowledge and contact with the 24 million unique users of its titles, who in turn are potential buyers.
According to Roberto de Celis, general director of Digital Business at Vocento, “rentingcoches.com’s value proposition is aimed at offering the consumer the most personal rental, that is, the one that best suits their particular needs, helping them make of decisions. In addition, the platform is integrated into the processes of the leasing operators, so the transaction is much more agile, being able to sign a contract in a matter of minutes».
Sumauto has the confidence of professional sellers and leasing operators to help them grow and improve their sales; not surprisingly, these platforms are present in 6 out of 10 automotive purchases in Spain.
This position of mediator between demand and supply allows the group to capture quality leads with a great capacity for conversion to purchase. In fact, with the aim of strengthening the strategies for attracting potential buyers, Vocento acquired Premium Leads last year to group digital strategies capable of generating qualified traffic, with high conversion to purchase, on its web pages and transactional marketplaces.
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