Diana zur Löwen needed two pitches before she made a small exclamation mark in the circle of established Löwen. She made herself available as a test subject for the Gatepress pelvic floor trainer, a kind of air pump that you stretch between your legs. No aha, but rather an ouch experience for the 27-year-old. And she said she prefers a different exercise tool for her pelvic floor muscles: love beads. The older gentlemen to her left and right reacted with irritation at first and then burst into laughter. True to the motto: These young people…
She is followed by millions on Instagram, TikTok and YouTube, has published countless videos and writes books. She has been investing in startups for four years. Diana zur Löwen is an online starlet and all-round talent. But can she also watch TV? The answer is: yes. Noticeably excited and not too excited, she was the youngest guest investor to date, looking for her place in the pride of lions. In her assessments and analyzes she limited herself to her social media expertise. She captioned the printed memory books from Meminto Stories: “I record my life on the internet.” Regarding GetMoBie’s financial clips, she thought: “Why should I pay four euros for something that I can get for free on YouTube?” And with the gold leaf fertilizer wipes, she criticized the lack of efficacy studies. “It would be too delicate for me to share this product on the Internet.”
“Uff, now a schnapps,” moaned Sabine from Bergisch-Gladbach after her pitch. Your gold leaf fertilizer cloths had gotten an investment at the very last second. Georg Kofler clawed at the one-woman startup with the argument: “I believe in the idea that life can be made easy for yourself.” His colleagues, on the other hand, did not see the mega invention in the cellulose soaked in fertilizer. “I can buy liquid fertilizer and cut the fleece myself,” remarked Dagmar Wöhrl, not without reason. The founder cunningly parried: “It’s like an instant soup. Of course I can also cook my own soup.” Kofler offered the super likeable woman in her late fifties the all-round carefree package, of course in duplicate with business partner Ralf Dümmel: “Ralf and I have everything you need.”
And Georg Kofler followed up with a typical Dümmel deal. Apparently he wanted to compensate for the absence of his partner, who – like Carsten Maschmeyer – was on break. Similar to the fertilizer blankets, Clever Cakes’ founder was the star, an international business graduate who was never at a loss for answers. The product fell significantly in comparison to her. Sugar icing decorations for cakes – you can do it, but apart from Kofler nobody wanted to invest. And the social chain boss wasn’t exactly burning with conviction either. First he said: “I’d rather order a cake right away and have it delivered to me – and I have no worries.” Later he turned around: “Ralf would have eaten the whole cake.” That had to suffice as a reason.
Three products went bankrupt this time. At the life book startup Meminto Stories, the lions doubted the jump in sales from 30,000 to 10 million euros promised by the founder – within one year. Georg Kofler: “That is far from reality.” Judith Williams found the Gatepress pelvic floor pump “too expensive and too complicated to use”. In addition: Approval as a medical device has been applied for – but according to Dagmar Wöhrl, such a procedure is “immensely difficult and takes forever”. The finance and learning app GetMoBie received the most benevolent response. But: The application for recording the show wasn’t even in the beta phase. Nils Glagau: “It’s a hot topic – but also a big game of poker.”
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