On February 24, 2022, the world is hanging on Volodymyr Zelenskyy’s lips. Black suit, black tie, white shirt as smooth as the shave. “Today I tried to make a phone call to the President of the Russian Federation. The answer was silence,” the Ukrainian prime minister said on television. It is the beginning of a war that will not only be fought with weapons. It is the first battle in a battle of self-portrayal, staging, and sovereignty of interpretation.

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