The world of insurance continues to attract start-ups. The large traditional companies are seeing a number of 100% digital “insurtechs” (Luko, Leocare, Lovys, etc.) come to challenge them with lower prices. On this new market, still marginal compared to the volume of traditional companies, Acheel intends to move the lines. The young shoot, which launched its offers barely three weeks ago, has already raised 29 million euros, in particular from Xavier Niel, CEO of Iliad, parent company of Free. The company offers 23 different home, health and animal insurance contracts. “In a few months, we will also offer car, motorcycle and borrower insurance,” says Ralph Ruimy, CEO of Acheel. We will have a complete offer! »
Insurtech claims to be a “real insurance company”. It is the first company approved by the ACPR (the Prudential Control and Resolution Authority, the bank and insurance policeman) for thirty-five years to issue contracts in all areas of insurance. “Unlike other start-ups, we are not brokers who sell contracts from traditional companies. We create our own offers and distribute them ourselves”, emphasizes Francky Défossé, co-founder.
Avoid taking out “unnecessary guarantees”
This allows them to reduce costs (including brokerage commissions), offer “15 to 20%” cheaper rates and personalized contracts for each client. “There are the basic contracts and then everything is modifiable and customizable. The guarantees are fragmented, and the customer chooses as they go, ”says Ralph Ruimy.
For example, in the context of home insurance, you can estimate the value of the furniture to be insured yourself. You can also choose a so-called “standard” offer and add the “premium” options you want such as theft, glass breakage, or legal assistance, with, for each option selected, the details of what it will cost you. in addition. “Sometimes, traditional companies inflate prices by automatically adding unnecessary guarantees”, tackles Francky Défossé. The start-up is aiming for 100,000 customers within two years by addressing, first, 25-40 year olds, comfortable with digital technology.
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