Mr. Bode, if you ask people whether they shop consciously, many answer that they pay attention to healthy food or buy organic products. If you read your book, “conscious” shopping seems to be more of an illusion. I think people would like to shop “consciously”. Unfortunately, this is often a blind flight.

You write that consumers in Germany only have a “false freedom of choice”. What do you mean by that? We are faced with full shelves, but we can’t make quality-oriented decisions because we don’t have the information or because it’s not formulated in a way that is easy to understand.

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