Good enough will be still more christmas gifts works in a virtual shopping cart on the web.
But the romantic dream of shop for the gifts in a small, family-owned shop in the middle of a christmas main street live.
In each case, on Youtube.
Since 1. december, the family-owned isenkræmmerbutik Harfod Hardware in the town of Rhayader in Wales, got exceptionally much attention on the web.
almost 2 million have in fact seen the store’s commercials, where the fourth generation in isenkræmmerbutikken – Arthur Jones at 2 years – have the lead role.
To the tune of ‘Forever Young’ springer Arthur out of bed. Brushes his teeth. Scoops breakfast check. Before he takes over and opens the family shop.
He turns the sign: ‘Come on in, we are open.’
With a child’s joy becomes the floor in the store swept, the gifts wrapped, the accounts updated, and this gets read out loud before the video ends with a friendly invitation:
‘Be a kid this Christmas‘ – be a child this christmas.
the Video is not just been seen by many. The also get tears and people to the keys.
Youtube user Arthur Badlwin write as comment to the video:
‘maybe I am a crazy, old man, but I got tears in my eyes when I saw the video. The way he just give the thumbs up, after he has given change, really hit me.’
another Youtube user by the name of Steve Kirby votes in tudekoret: ‘Okay, who pills onions (grædesmiley) Brilliant advertising and I hope you all will have a wonderful and fruitful christmas. Long live the independents and big thumbs up to Arthur.’
Arthur’s father, Tom Jones, praises also her son for the rendering:
“Arthur was brilliant – as he did in the video, was extraordinary,” says Tom Jones for CNN, where he also tells that they have previously made julereklamer, but not with the same success as in years:
“It has been quite the game. We do it really just for fun. But we are also trying to get a little spotlight on small, local retail establishments in the outlying areas. And will show that we are here and can offer other than the large retail chains.”
How – with a modest budget of 800 dollars – steals a small shop’ romantic julereklame thus, attention to social media.
And it is not surprising the Danish detailekspert Camilla Birch in the consultancy Birch & Birch.
The local is come more into focus.
“It started with the local food and the farm shop, and now so do the small independent business on main street. The local food is in it perhaps not so much the geography, but the expectation that the small local manufacturer produces his goods with greater care,” she says to Finance.dk.
