Twitter gives its paying subscription customers the opportunity to publish tweets of up to 10,000 characters. Bold and italics are now also supported, as Twitter announces.
After a slump in advertising revenue, Twitter owner Elon Musk is relying more on subscription revenue and wants to make the paid offer Twitter Blue more attractive with more functions and reach. Authors who pay for Blue can now sell subscriptions to their posts directly on Twitter.
Originally, tweets could have up to 140 characters – the length of an SMS. A few years ago, the limit was doubled to 280 characters. Co-founder Jack Dorsey, as boss at the time, didn’t want to change the nature of the platform too much with its short texts. The limit meant that longer texts were often published as screen recordings from another app.
Twitter sells the Blue subscription in Germany for EUR 9.50 per month.
