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IKEA Launches Virtual Store on Roblox with Paid Co-Worker Roles

In an innovative move, IKEA is set to open a new store on Roblox, offering players the opportunity to work in the virtual universe and get paid for it. The new game, titled ‘The Co-Worker Game’, is scheduled to launch on June 24th, allowing fans to experience the world of IKEA like never before. With a limited number of paid roles available, applications for these positions are currently open until June 16th.

The immersive experience of ‘The Co-Worker Game’ will give players a taste of IKEA’s unique approach to careers, where non-linear career paths and lateral moves across departments are encouraged. This marks IKEA’s first venture into mainstream gaming, providing a platform for individuals to explore different roles and progress within the virtual store.

Successful applicants will have the opportunity to showcase their skills, assist customers, and even advance to different departments within the game. Virtual interviews for shortlisted candidates will take place from June 14th to June 18th, with each co-worker being paid an hourly rate for their time on the game.

Developed by The Gang, a Swedish game design company, IKEA on Roblox aims to revolutionize the concept of careers by offering a dynamic and flexible environment for growth and development. The virtual store is scheduled to open on June 24th, welcoming players to explore various aspects of IKEA’s operations, from the Swedish Food Market and Bistro to the showroom filled with popular IKEA products.

For those interested in applying for a paid co-worker role at IKEA on Roblox, visit https://www.thecoworker.co.uk for more information and to submit an application. Please note that applicants must be 18 years or older and reside in the UK or ROI to be eligible.

As IKEA continues its mission to attract a new generation of co-workers through its ‘Careers Done Different’ initiative, the virtual store on Roblox serves as a creative platform to engage with users and highlight the diverse range of career opportunities available within the company. Don’t miss this unique opportunity to step into the virtual world of IKEA and experience a new way of working!