Amazon is jumping on the chatbot bandwagon. The cloud division AWS presented the program called Q intended for business customers. The AI chatbot can, for example, create summaries of documents or drafts of texts. Amazon is thus competing with similar products from Microsoft and Google.
Q needs access to company information in order to provide answers. It should be tailored to the needs of individual companies. The close connection to reliable data is intended, among other things, to prevent so-called hallucinations, in which software with artificial intelligence freely invents things – without it being obvious to the users. Q uses interfaces to various company software for the connection. At the same time, Amazon assures that customer data will never be used to train the software. Instead, Q was fed 17 years of data from the AWS inventory, said division boss Adam Selipsky.
Hype about artificial intelligence
AI chatbots like ChatGPT from the start-up OpenAI can formulate texts at the linguistic level of a human. The principle behind this is that they estimate, word by word, how a sentence should continue. The models are trained with enormous amounts of information. The release of ChatGPT at the end of last year sparked a worldwide hype around artificial intelligence. Microsoft uses the technology behind ChatGPT in its corporate applications, and Amazon recently joined its competitor Anthropic.
After the recent chaos at OpenAI, where co-founder Sam Altman was forced out and brought back a few days later, Selipsky sees great interest among investors in alternatives. “All the customers we talk to say: We need more choice,” he said on US broadcaster CNBC. They not only wanted technological alternatives, but also “reliable business partners”.