7,000 kilometres. This is the approximate distance between Madrid and Miami, and the separating LaLiga his great aim international holding of an official party outside the Spanish borders. The agency wants to stay ahead of their competitors to be the first major european league football lead to another building for a meeting, following in the footsteps of the NBA, a pioneer in this field. The american city is the prime candidate for a proposal that far from being a whim, defends the institution, is a key instrument for a competition that receives international market 42% of their income from selling audiovisual rights, three times more than the last five seasons. “To remain the best league in the world we must continue with this overall strategy. We will generate more resources for our teams to invest in talent, development and facilities,” says Oscar May, director of International Development of LaLiga.
The global market is the field with more scope of growth for LaLiga, which keeps progression steady economic from 2012. In the last five years, the sale of television rights outside Spain has grown from 260 million euros in the season 2013/2014 nearly 900 million in the course 2018/2019. In addition, the proceeds for sponsorship deals in other territories have increased by eight-fold over the past three years. Figures supplied by the work done from nine offices spread across the globe and with a presence in 46 countries: “We are the Spanish products more universal, each weekend, fans from more than 200 countries and sit in front of your television to experience the excitement of our competition,” argues May.
on The other side of the pond waiting for a public thirsty for soccer, a sport that still one out of every three citizens in the united States (more than double of the entire population in Spain), according to the World Football Report, 2018 elaborated by Nielsen. And while it still has much to grow, the latest Gallup poll points out that soccer has now surpassed baseball in popularity among the public of between 18 and 34 years, and even basketball. Another demonstration of the popularity of Leo Messi continues to grow in a land where reigns the Los Angeles Lakers player Lebron James. “The passion and the drama that arouses an official meeting would allow us to get closer to the fans committed to follow the Spanish football, and more important, would help us to grow with the amateur casual,” explains Boris Gartner, executive director of LaLiga North America, on the proposition of bringing a game to the Hard Rock Stadium in Miami. The idea of moving the headquarters of the Villarreal-Atletico Madrid of the day sixteenth finally not going to carry to term after the rejection of the judge, who considers that is still pending of the conclusion of the oral hearing, scheduled for February, by the complaint of LaLiga against the decision of the Royal Spanish Football Federation to prevent the meeting Girona FC – FC Barcelona last season are played in the united STATES.
Attendees to an event organised by LaLiga to see a duel league between FC Barcelona and Real Madrid in Miami. LaLiga
expansion throughout the world, also has a positive impact on the clubs. This year was the first time since the season 2012/2013 four Spanish teams (FC Barcelona, Real Madrid, Sevilla FC, Atletico Madrid) have been located between 30 of the world’s richest, according to the report ” Football Money League 2019 prepared by Deloitte. The text points to two key aspects: a best agreements for television rights to the national and international level, and “the effort of LaLiga by improving the potential of your brand abroad”.
The entities with less income will not be left out of the benefits. Not only by the increase in revenues from television rights, the main resource for many clubs, but in other important aspects such as the opening of training academies. Villarreal CF or RCD Espanyol, which has opened centers in locations as disparate as Algeria or China, are good examples of this.
LaLiga, awarded this year with the best strategy of internationalisation in the main event on the soccer business in Europe, the World Football Summit, is not the first that has been launched to the conquest of other markets during the regular season. In the U.S., the Major League Baseball (MLB), the National Football League (NFL), the National Hockey League (NHL) and the competition of basketball’s most followed in the world, the NBA, have been transferred to fighting officers between their teams beyond the national territory. It was this last which became a pioneer in November of 1990, when for the first time held two official meetings in Tokyo (Japan) and opened a path that have also explored the cycling, the rugby or the football from the hand of the Spanish super cups organized by the federations of France, Italy and Spain.
Since the nineties, not counting the friendlies, the american basketball league has been organized with about thirty parties in countries such as Mexico and the United Kingdom, in addition to Japan. In January 2020, a duel between the Milwaukee Bucks and the Charlotte Hornets will be the first to land in France. To date, in the events held in Asia, Europe and America are exceeded in a large number of occasions the average attendance to the wards, which in 2019 was between 15,000 and 20,000 spectators.
In the sport king, the English Premier League and Italian Serie A are in the check box of output to make the leap beyond its borders. For LaLiga, we already formalized a proposal to hold a meeting of the season 2018-2019 also in the US, it would be important to take the lead. “We have the same idea and try to take some party of our football abroad, be it USA or any other place, as they make the biggest leagues in the world of different sports”, he said in January to THE COUNTRY, Javier Thebes, president of LaLiga. To the body over which he presides, and the day will be, to paraphrase the famous words of the astronaut Neil Armstrong, one small step for the teams and the fans, and a great leap forward for the Spanish football.
Fans of FC Barcelona and Real Madrid attend a game between the two teams took place in Miami in 2017. LaLiga
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