Who has not finished any time buying garments of different sizes of the same brand that do not fit well and then have to return? uSizy is a virtual platform that has been born to avoid this problem and to reduce refunds. The idea they had in 2011, Iñaki García and Pedro Aquilino —two computer engineers of 38 and 40 years, respectively, that had been made since 1999 to develop online business— and together with Néstor Barrado, 38. Were introduced as well in an adventure that today invoice more than 300,000 euros, has a monthly growth of 10%, and added 20 employees. Although it still does not give benefits.
“it All starts with your profile, linked to the launch of start-ups,” recalls Garcia by phone. They were veterans in divisions such as transport, where Garcia was one of the first employees of Ontruck —founder of The Fridge Red Íñigo Juantegui— although the fashion was a new sector. “None was involved in the industry”, he recognizes, something that were amended with experts and freelance professionals that they advise. His familiarity with the digital world and with the applications that facilitate procedures frequent made them see possibilities in that market. “In dates like Christmas, more than 25% of clothing purchased is returned, and that generates a lot of stress, costs of delivery or return and a decline in the competitiveness of companies”, explains García. With uSizy, can avoid the unexpected and to make profitable actions, it adds.
“we Analyze everything from the actual demand of the products and sizes up the returns. We look at what stock is usually completed before and where; so we predict the number of items that are needed on a particular site. We also make a statistic with models that are more or less successful,” continues the ceo of the company. Customers include the Blue Banana, Adidas, GAP, Lacoste or Tommy Hilfiger. And a little more than two years, signed with pages of online purchases as Deporvillage, Runnics or Trade Inn, adding more than 100 virtual stores in the portfolio.
Now they’re going to launch a special section called uSizy Smart Business to point out “weaknesses, knowing the actual demand, to recommend sizes or to make forecasts of stock, price, and logistics”, according to Iñaki García. With e-commerce, he says, can be fine-tuned even more. “You generate a lot more data than with the physical stores and more precise, which help the analysis of face-to-exploit”. One of the advantages, for example, is to see what is the size most demanded. “They are usually sold at the same price, but it costs the same to manufacture, by the amount of fabric. Nor distribute them. Indicate how much lose stores, stock split,” she notes.
Another of its objectives is to improve the logistics: “we Help save you time and money. We plan the returns or the amount of clothes that are needed according to the site. Recolocamos the stock and calculate the route to take less and reduce costs. Even recommend a price per product and size,” says Garcia.
