Whether they are road, city, all-terrain or electric, the bike has become an accessory trend this spring-summer season 2020. According to figures from the Union’s Sport and Cycle (professional union of companies in the industry of sport, leisure and cycle), between 12 may and 12 June, sales of new bikes in France rose by 117 %. Figures that confirm the explosive growth of this mode of transport, after an increase of 134 % of sales on the first week of the déconfinement.
because of the new health aspects, and very favorable weather conditions, the professional bicycle sales are doing well. “This is a tidal wave that we are experiencing since the end of the containment !” enthuses Olivier Rochon, CEO of Probikeshop. Founded in 2005, the company has specialised in the online sale of products dedicated to cycling. “Today, cycling has become the toilet paper of the post-containment. Everyone tears it ! ” has fun there.
An “explosion” of the request
If the spring is usually a period carrier for the sale of bicycles and bicycles, the health crisis and in the implementation of the bicycle plan by the government have clearly boosted sales this year. “There has been a huge boom in the wake of the déconfinement, an explosion of demand. This has allowed us to make days of growth in the three digits ! It has been forced to reorganize to meet the demand. “And the grand prize winner of this craze is none other than the EAB (electrically assisted bicycles), which now accounts for 45.2% of market value and is emerging as a segment is the pivot of the sector. It is also widely acclaimed for the daily commute of the French (74.7 per cent), according to figures from the Observatory of the cycle in 2020.
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The emergence of “ vélotaf ” in France and Europe
an Alternative to both economic, ecological and good for health, the bike is now needed as a means of transport in daily life. Its advantages and benefits are already well known to followers of the ” vélotaf (“go cycle to work), practiced by 4 % of the French. “In the image of Lyon or Paris, for example, municipalities have largely contributed to the growth of the practice. As the Covid-19 has given a legitimacy to accelerate the implementation of their ambitions “, explains Olivier Rochon. “Many pathways have been transformed into cycle paths, financial aid very important have been put in place and the media have contributed to the amplification of the phenomenon. This forms a virtuous circle that accelerates the process “, continues the founder of Probikeshop.
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A boon to the industry professionals who rely on the amplification of the phenomenon. “Today, people who would never have considered moving to a bike throw themselves into the water. It is a trend that is expected to continue in the time. “Before concluding :” Better yet, it is a trend that can be found everywhere across Europe. In the countries of the South such as Spain, Portugal or Italy, late on the subject, the authorities operate a ” catch-up shock. This is a very good thing. “And a case that rolls…
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