Where will the French in this summer vacation ? In 2019, 56 % of them had chosen to stay in the Hexagon, according to The World. However, by 2020, that figure is expected to increase significantly as the pandemic of sars coronavirus significantly restricts the possibility, but also the attractiveness of a trip abroad. Now only remains to know which areas of the country these tourists will throw away their hands. To successfully attract, the rural departments have released the game in the last few weeks, ” says The Parisian. Poster campaign in the paris metro, social networks, and offers good purchase seem to be among the strategies recurrent.
from mid-June, the town of Alès, in the Gard, was hit very hard with an advertising campaign in the corridors of the subway of the capital. An action punch for “the capital does not lack of air”, which cost “only” 20 000 euro to the city, while advertisers are scarce. A spotlight significant for the territory, which would have potentially allowed to touch 4.9 million people, according to the site of the city. Very well placed in the ranking of the Point of the cities where it is good to telecommute, Ales did not hesitate to look farther, hoping to convince Paris to come and settle on the spot. “We say to the people : come and live here, and come to test in the meantime”, lance and Christopher Rivenq, deputy to the mayor of the municipality.
A picture of my capital in the capital underground ������ pic.twitter.com/3GGsEOIwXY
— Gilles Bösiger (@GBosiger) July 3, 2020
In the Haute-Vienne, the department has launched a great contest to get families on the occasion of a weekend “discovery” at the end of the month of August. The idea ? Sell the life on these visitors. Among the registered, there are people from metropolitan france, Guiana and abroad. There would be already more than 1 500 registered. A site “Come and live in the Haute-Vienne” has seen the light of day, praising in particular the framework to life : a garden, less pollution, more leisure, and “a local life and friendly”.
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Influencers and social networks
This are often the departments themselves who put the hand in the pocket, as highlighted by the Figaro. Even those who attract, in general, a stream, a result of visitors are investing in this area. The tourists who will go in the Landes, Charentes, the department of the Drôme, the Neck, the Sarthe, the Vosges or the Bouches-du-Rhône may, under conditions, receive checks that can sometimes reach up to 150 euros. Tourist Attractions, hotels or restaurants are often directly associated with these operations.
social networks are at the forefront of these operations, as shown for example by the Lozère, which promotes the crossing of the Aubrac, the sunset on the Lake of Naussac or even the Gorges du Tarn.
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As noted by France Bleu, the Indre has also been particularly active. Beyond stays, earning and other commercial transactions, the department in the region Centre-Val de Loire has also engaged an influencer. The photographer Steven Herteleer thus discover the territory for a week and then needs to share his impressions with its community of more than 150,000 people. As many people likely to come and then visit the castle of Valençay or the house in the Park de Rosnay.
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