The tasting of the whisky is an art that fans grow with pleasure. Single malt, pure malt or blended, or dry. To each his pleasures. But this alcohol born somewhere between Ireland and Scotland is about to experience an upheaval. It is Diageo, the world leader on the market of alcohols and spirits that is leading the charge. The English company, which notably has the brand Johnnie Walker is preparing to propose paper water bottles, reveals the BBC.
This is the famous brand of scottish of scotch will be at the heart of this test. Diageo, associated with the company’s Pilot Lite, will launch from 2021 in a new packaging “eco-friendly”, called “Pulpex Limited”. The objective is therefore to develop a packaging without the plastic and is fully recyclable which would be composed of wood. The two companies also will provide wood from sources considered to be sustainable. Diageo hopes that consumers will be able to directly put their bottle to be recycled after it is completed.
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other brands could follow
If the most bottles of Johnnie Walker are glass, this material also has an energy and environmental impact. Moreover, the purpose of Diageo is to reduce the more widely the use of plastic in its product range. Companies such as PepsiCo or Unilever could follow.
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The initiative of Diageo with Johnnie Walker is not new, as pointed out by the BBC. The brewer Danish Carlsberg is working on the development of a beer bottle in paper. In contrast, Coca-Cola is not on the same line. Last January, the american giant said that its customers still want the plastic bottles as they ferment well and are light. The grassroots movement, which seems to be taking could change the game.
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