This is a case of unexpected which has exploded in these last days in the United States. The food brand, Goya, especially popular in the latino community is in the middle of a media storm. It all began by flattering comments from her boss to the president, Donald Trump. Invited last week to the White House, Robert Unanue had stated that the United States was “truly blessed” to have “a leader like Donald Trump, who is a builder”. Calls to boycott the brand have immediately followed on the social networks, but the boss has refused to apologize and tried on the chain-conservative Fox News that the campaign #BoycottGoya was an attempt of infringement of its “freedom of expression”.

Ivanka Trump, the daughter and adviser of the us president, has re-launched Tuesday evening the controversy by posting on Twitter a picture of herself with a box of black beans, accompanied by a slogan in English and Spanish : “If it’s Goya, it is that it is good”. The photo, the false air of an advertising poster, has been widely mocked and turned into line, while Ivanka Trump is accused of having violated the ethical rules prohibiting federal employees to do the promotion of products, services or companies.

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Donald Trump is also gone from her photo by posting it Wednesday on Instagram a picture showing up in the oval Office, all smiles and thumbs raised behind a series of products Goya, from the tin box the packet of cakes. Earlier in the day he assured in a tweet that the affairs of Goya were for the better. “The smear campaign of the radical left turned against it, people buy in droves !”, a-t-he assured.

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