Do you think I’m exaggerating when I write that the media-cultural milieu is infiltrated by the woke/multiculturalist ideology/the cult of minorities? Think these considerations have no impact on the shows or movies you watch?
Well, I have some news for you.
Since April 2022, the Canada Media Fund (which partially funds audiovisual productions in the country) has created a self-identification questionnaire (gender, ethnocultural, disability, sexual orientation, etc.) directly related to financing.
It can’t be invented: the register is called PERSONA, like the title of Bergman’s film…
MONITORING NON-WHITES
“PERSONA-ID was created as part of our equity and inclusion strategy to better measure and monitor demographic representation in projects submitted to the CMF and in those obtaining its financial support”, perhaps read on the Fund’s website.
I got my hands on this famous seven-page questionnaire, Persona-ID. After asking us if we prefer to be identified as “she, he/him, iel, eil, yel, or other”, we ask applicants from production companies to self-identify according to different criteria.
This segment is quite sharp. Are you of Asian origin? We want to know if you identify with the “South Asian Community”, the “Southeast Asian Community” or the “East Asian Community”.
And I thought we were all just Canadians.
If these “demographic” data were only used to get a better portrait of the media environment, I would have nothing to complain about. But this “self-identification” is clearly linked to obtaining funding. It is written, dare I say, “black on white”.
“Beginning in 2022-2023, eligibility for CMF initiatives for communities that reflect diversity or aim for gender parity will be determined based on information provided by individuals who have created an account in the PERSONA self-identification system. -ID. »
EVERYTHING IS SYSTEMIC
“In 2020, systemic racism and other forms of discrimination that exist in Canadian society and in the screen industry have been exposed in the open,” can we read on the website of the Media Fund.
I imagine that by creating a register where we classify people according to their “ethnocultural origins” or their preference in the bedroom, we do not “discriminate”…
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