The atmosphere was festive Wednesday night in Calgary, and Brady Tkachuk was an attentive spectator in the stands of Saddledome Arena, where he encouraged his brother Matthew, Flames player. The Ottawa Senators captain had a few drinks up his nose, and he caught the attention of the Canadian branch of Budweiser.

On Friday, the brewer announced on Twitter that it had signed the 22-year-old hockey player to a contract. In Game 1 against the Oilers, which the Flames won 9-6, Tkachuk wore a red Budweiser jersey and was filmed carrying several “Bud Light” cans, two in his pockets and one in his hand, giving away high-fives to Alberta supporters.

Brady Tkachuk has been on vacation since April after his Senators were unable to make the playoffs. In his fourth season in the National Hockey League, the American achieved career highs with 30 goals, 37 assists and 67 points.

Last year, Bud Light also got involved in the playoffs by making Nikita Kucherov one of its spokespersons in July. The Russian player had just won a second consecutive Stanley Cup, this time at the expense of the Montreal Canadiens, and had been unkind to his opponents by drinking a shirtless beer.

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