The Hosbec hotel association has lamented that “the objectives of reaching data for the summer of 2019 are far away” because “reality complicates the tourist recovery in the Valencian Community.” “The start of the summer campaign has been complicated by economic, health and logistical factors,” they have pointed out.

For the employers, “the strikes at the airports, the problems in baggage operations, the cancellations and the lack of personnel, especially in the United Kingdom, the rebound of the seventh wave of the coronavirus that affects all of Europe, and, for Of course, the complication of the economic outlook with the worst inflation data in decades does not help tourism activity at all.

However, Hosbec has highlighted that “the tourist destinations of the Community remain strong, although there is a lot of reconstruction work to be done and the crisis cannot be considered over”.

With the exception of Benidorm, which is close to 84% average occupancy in the second half of June and is six points behind the 2019 data, the rest of the Costa Blanca does meet expectations with 80% thanks to the « strong drive from the national market” and exceeds the 2019 data by just over one point.

“There are still many beds to be sold, although the current reserve buffers invite moderate optimism,” said Hosbec, who added that “the Community hotel sector continues to fight for the recovery of its activity and hopes to recover ground with respect to to 2019 data over the next few weeks.”