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Missing the target group, says Bettine Schmitz. This is what the pitch deck was like, with which a start-up recently applied to her for an investment: unsuitably structured for investors and visually unappealing. In addition, the profile of founder Jana Krotsch hardly matched the image that most potential investors have of successful founders. Over 40, three children, no network in the start-up and venture capital scene – Krotsch had already had dozens of discussions with business angels, but in the end nobody had gotten into her education platform Ubimaster.
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