When buying clothing, for the vast majority of people in Germany, the most important things are a good fit, a convincing price-performance ratio and comfort. Fashion trends and exclusivity, on the other hand, play a comparatively subordinate role, according to a survey published by the German fashion association GermanFashion on Tuesday. More than 2000 consumers were surveyed for this.
After all, almost a third (29 percent) of consumers revealed themselves in the survey as fashion muddy and stated that they did not actively gather information about fashion and clothing at all. Unsurprisingly, complete disinterest in fashion was slightly more widespread among men (31 percent) than among women (27 percent).
According to the survey, good value for money has become even more important as a selection criterion when buying fashion over the past twelve months. “This trend will certainly continue, as many consumers have to tighten their belts,” said the President of GermanFashion, Gerd Oliver Seidensticker.
