The white and blue striped tops of the Argentine national team were among the most popular and coveted jerseys even before the World Cup. The South American team’s entry into the final has once again boosted demand. Especially the number ten jersey, that of Lionel Messi, is in demand. And so in demand that Adidas can no longer keep up in production. As the Spanish newspaper “Marca” reports, the shirt is sold out worldwide in all sizes.
The Official Football Association of Argentina (AFA) has received numerous complaints, according to the report. “We can’t do anything about it, although it’s in our interest to sell more,” the newspaper quoted the association as saying. The responsibility lies with Adidas. The sporting goods manufacturer, in turn, states that it is impossible to boost production any further. However, flocking in the logistics center in Rieste, Lower Saxony, is running at full speed. There are currently around 10,000 orders for superstar Messi’s Argentina jersey number 10.
In the event of a victory, expect demand to increase even further. Adidas is working to ensure that the tops are available again worldwide as quickly as possible. Meanwhile, many fans are getting an alternative shirt. “What are you looking at, you idiot?” It says. With this sentence, Messi attacked Wout Weghorst, a player of the Dutch national team. The slogan went viral after the teams met in the quarter-finals and is now printed on fan articles and shirts.
As reported by “ran”, among other things, Adidas expects a total profit of 400 million euros from the World Cup despite the Messi bottleneck. One is “absolutely satisfied” with that. The jerseys of the German national team are “still in high demand”.
Sources: “Marca”, “ran”, “Sport1”
