the chief of The Karls Erlebnishof, Robert Dahl, in his company in Rövershagen alone on the strawberry and deliberately to other products. Earlier he had tried to increase sales with more than 20 in addition to products such as tea, said Dahl in the latest OMR Podcast by Philipp Westermeyer. But then he and his staff have found that the clarity for the customer is lost and less strawberries had been sold. About five years ago was that, now, would only strawberries and jam sold. “It was like a big Bang.”
last year, Dahl has generated according to the information provided with approximately 1000 permanent employees and 5,000 temporary workers, a turnover of around 150 million euros. He was sceptical as to whether this is the success of the Corona-crisis year. He manages an arable area of around 400 hectares in and around Rövershagen (Landkreis Rostock), in a normal year, about 8000 tons will be harvested.
the Basis of this success are the approximately 460 typical strawberry cottage in six Federal States, on the daily during the season between 60 000 and 100 000 customers were reached. On this Rail, for example, notes on the various villages, or the two companies own Hotels in Berlin, and in Rövershagen could be taught. On the strawberry-based product loyalty go so far that he will refuse to sell the cottage out of season products other than strawberries.
dpa
