does not mean, However, in this industry, each queue is equal to a raging sales.
One of the leading German manufacturers of prefabricated swimming pool is located in the Riviera Pool in the Emsland. The family-run business with around 200 employees, has long been in the business since 1964. Over the past few weeks, head of marketing, Uwe Rengers says: “It is now a little bit crazy.”
orders are the
doubled, While the Riviera Pool is the public area – swimming Pools on ships and in Hotels – as a customer of corona due to the broken away. “Because the tide’s first.” But in the case of private customers, the demand for it is significantly higher. Particularly significant will the in the so-called compact swimming pools, small swimming pool of approximately two times four meters in a price category of 15,000 to 20,000 euros. Around 50 of them were ordered Rengers, according to the last in a week, almost twice as many as usual. And also of the large Pools 269 instead of 259 had been sold by the beginning of January until the end of April, although the crisis of the acquisition of exhibitions and action days, the plug got pulled.
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is needed to use For the first Time the operation to pick up the basin, external forwarders, because of the own fleet is busy. “This is crazy,” says Rengers. “There is enough money is still there. People gild their home.“
sale of hammocks increased significantly, to
Similar to Cornelius Grisar from La knows how to report a Siesta. The managing Director says that the Online business of the hammocks-producer from Rhine-Hesse, since the outbreak of the crisis, tripled have. Losses from the stationary trade could compensate for it. Compared to the same month last year, sales in April had rocketed 85 percent to the top. “We recorded in April 2020 the best revenue in our 29-year history, and we expect that we will top the new best mark in June again.”
The high demand but also structural effects. La Siesta have rebuilt in the short term, his camp and night shifts introduced. “The big challenge for us is to keep in spite of the increased demand for contact constraints among the employees, and proves to be a difficult task,” says Grisar. In particular, in the case of products that are manufactured in India, there are also supply bottlenecks.
For Grisar is the longing for the Mat in times of crisis, hanging no new insight. “It’s the economy and the people is not good, the product increased attention and demand,” he says. Sooner or later, will settle the Situation, but again. In the next year, La Siesta will be back on the level of the previous year.
A view of the Pool-expert Rengers shares. “We can well imagine that there is sometime a glitch. We have to be at all the euphoria is also realistic,“ he says.
in Spite of customers snakes: DIY no higher more sales
queue a lot of customers this spring will have to stand still in front of the DIY stores. The queues outside meant but not automatically inside the cash register ringing, emphasizes the chain Hagebau from Soltau. Sales not be made to determine increases in comparison to the previous year, so far. However, in addition to seasonal items such as plants, soil, and grill accessories and products for renovation, such as paints, brush and spatula are currently more in demand.
“We currently expect that this year, many people make a holiday and instead, in the home to embellish,” – said of Hagebau. “As a result, there may be a catch-up effect, so that we can achieve at the end of the year, probably a turnover, as we have in the last year planned for this year.” If the behavior re-normalise, will be reflected also in the demand.
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