Rory Sutherland, vice-chairman of Ogilvy Uk, is surprising in the world of advertising. Welsh cheerful and easy to access, this former student of classics has a passion for the behavioral sciences, it applies readily to his business and on which it is full with humour in his weekly column for the English magazine The Spectator. For this ” optimistic and preacher of teleworking “, the author of a hilarious Alchemy: The Surprising Power of Ideas That Don’t Make Sense (” Alchemy : the surprising power of ideas that have no meaning “, WH Allen, 2019, non-tr…

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