Of course they have no Kö and no Ku’damm in Heidenheim. They have christened their shopping mile “Hauptstrasse”: almost 350 meters, cobblestones, the houses have gables after three floors. At the beginning of the pedestrian zone, App-Werner sells hats, then Seydtle-Karl sells jewelry, then Kopp-Kirsamer-Martin glasses. If you want Gucci, you have to go to Stuttgart.

Heidenheim an der Brenz, with 50,000 inhabitants in the middle of nowhere in Baden-Württemberg, is a city that you fall in love with at second glance. Says your mayor.

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