For most New Yorkers in 2024, Instacart offers faster average delivery times but Shipt is often $5–10 cheaper per order, especially if you meet their $35 minimum. As of November 2024, both services operate in all five boroughs, but Instacart now partners with more local chains like Key Food and CTown. Here’s a practical tip: Shipt requires a membership for the best rates, while Instacart lets you order à la carte but charges higher service fees. Comparing Instacart vs Shipt: Grocery Delivery Service Comparison matters because each app’s pricing changes depending on your borough, delivery slot, and store selection—making it tricky to know which is truly cheaper or faster for your needs. In this guide, you’ll see a borough-by-borough breakdown, real sample order prices, and side-by-side comparisons of delivery speed and tipping policies. You’ll finish with a clear, actionable answer about which service fits your NYC lifestyle best.
Overview of Grocery Delivery Options in NYC
Let’s be real: grocery delivery in NYC isn’t just a perk—it’s survival, especially if you’re schlepping home from the 7 train at Junction Blvd with three bags from Patel Brothers. In 2024, the Instacart vs Shipt debate is everywhere, from Astoria coffee shops to crowded DUMBO elevators. Whether you’re squeezing past commuters at 34th St–Herald Square or weaving through Jackson Heights on the E/F/R lines, both services promise to spare you the agony of lugging groceries up five flights of prewar walkup stairs. But the devil’s in the details—like if your local Key Food on 7th Ave in Park Slope (near the F/G line) actually partners with them, or if the delivery window fits your post-10pm office grind.
| Service | Borough Coverage | Typical Delivery Time | 2024 Delivery Fee | Partner Stores |
|---|---|---|---|---|
| Instacart | All 5 boroughs (Manhattan, Brooklyn, Queens, Bronx, Staten Island) | 2-4 hours (6am-11pm) | $3.99–$7.99 | Trader Joe’s, Food Bazaar, Fairway, Costco |
| Shipt | Manhattan, Brooklyn, Queens | 1-3 hours (8am-10pm) | $7.00–$9.99 | Target, CVS, Morton Williams |
Comparison of Instacart and Shipt Services in NYC
When you pit Instacart vs Shipt in NYC, you’re talking about two heavyweights vying for the city’s insatiable appetite—literally. In Manhattan, from Washington Heights down to Tribeca, Instacart gets groceries from big names like Fairway and Costco, but Shipt’s got a cult following in certain patches of Queens, such as Jackson Heights, where 74th St–Broadway is your hub for everything from mangoes to masala. Both services will deliver to that fifth-floor walkup in Astoria or a rent-stabilised flat in Flatbush, but there are differences that matter when you’re balancing a MetroCard reload against your grocery budget.
| Service | Coverage | Delivery Fee | Processing Time | Opening Hours |
|---|---|---|---|---|
| Instacart | All five boroughs; strong in Manhattan, Brooklyn, Bronx | $3.99+ or free with Express | As little as 1 hour | 8am–10pm (varies by store) |
| Shipt | Queens (esp. Sunnyside, Jackson Heights), Brooklyn, parts of Staten Island | $7+ unless you have a $99/yr membership | 2–4 hours | 9am–8pm |
How to Choose Between Instacart and Shipt for NYC Delivery
Choosing between Instacart and Shipt in NYC is like picking your favourite bodega on Astoria Boulevard—there’s no universal answer. If you live in Manhattan close to the 14th Street–Union Square station, Instacart’s partnership with Whole Foods and Fairway (current delivery fee: $3.99–$7.99) might feel like a no-brainer, especially if you crave that organic kale at 11pm. Shipt, on the other hand, is sneaking into Brooklyn neighbourhoods like Carroll Gardens (nearest F/G at Carroll Street) with late-night deliveries from Target and CVS, typically arriving within two hours, even on a rainy Tuesday in February 2024.
| Service | Typical Fees | Popular Stores | Processing Times | NYC Borough Highlights |
|---|---|---|---|---|
| Instacart | $3.99–$7.99/delivery | Whole Foods, Fairway, Key Food | 1–3 hours | Manhattan, Queens (Astoria, Flushing) |
| Shipt | $10.99/month (membership) | Target, CVS, Western Beef | 1–2 hours | Brooklyn (Sunset Park), Bronx (Fordham) |
If you’re hustling in Jackson Heights (Roosevelt Ave/Jackson Heights station on the 7/E/F/M/R) and juggling family and work visas, the ability to schedule a Shipt drop-off between shifts (office hours 8am–10pm) can be a game changer. But if you’re sharing a fifth-floor walkup off St. Mark’s Place (Astor Place 6 train), Instacart’s real-time shopper texting—helpful for finding that exact brand of Goya beans—might make the $99 annual Express fee worth it. In 2024, both services mean you can skip the MetroCard swipe and endless line at the register, but only you know which fits your routine, budget, and borough best.
- Tip: Check local store hours—some Instacart partners in Queens close by 9pm, while Shipt’s Target in Harlem (East 117th, near 6 train) delivers until 11pm.
- Watch out: Instacart prices can be higher than in-store—compare with your local Jackson Heights supermarket before clicking “order.”
- Pro move: For last-minute needs, use Shipt’s “rush” option, but expect to pay a little extra during peak hours (around $2–$5 more per order after 7pm).
Practical Tips for Using Instacart and Shipt in NYC
When weighing Instacart vs Shipt in NYC, you’re really comparing how each platform navigates the urban jungle from the 7 train in Jackson Heights to the F at Delancey–Essex. Instacart’s partnerships with Fairway and Key Food (think E 86th St, just off the 4/5/6 at Lexington Ave) can mean same-day delivery slots for $3.99, but during peak hours—say, Friday 6pm—expect delays stretching into the next morning. Shipt, on the other hand, leans into Target and C-Town, with better luck on weekends but limited coverage in deep Brooklyn (try finding a shopper past New Lots Ave on the 3). Both require patience navigating their apps, especially if English isn’t your first language or you’re juggling work at two jobs in Sunset Park and Elmhurst.
- Double-check delivery zones: Not every service covers every corner (Astoria vs. Midwood have very different options).
- Use a MetroCard discount code (when offered)—Instacart ran a promo in March 2024.
- Time your order: Mornings (8–10am) are fastest, before midtown office lunch rushes flood the system.
- For cash tips, mention it in the app’s chat—most shoppers appreciate a heads-up.
- Check real-time pricing: Prices at D’Agostino (2nd Ave & E 38th, near Grand Central) can differ by $1–$2/item from your bodega on Flatbush Ave.
Don’t forget, delivery windows in Manhattan from 5th Ave to the East River can book out a day in advance by summer 2024, and Shipt’s office hours for customer support (9am–8pm) mean if your order’s late after 9pm, you’re on your own. For families sharing a studio in Flushing or recent arrivals learning the city’s quirks, both apps help you avoid lugging groceries on the Q66 bus—but always triple-check your address before confirming. The difference between 40-02 and 42-00 Main St is a missed delivery in Queens, and nobody wants that after a 12-hour shift.
| Service | Best For | Coverage Highlights | Typical Delivery Fee | Processing Time |
|---|---|---|---|---|
| Instacart | Variety, Uptown/Queens | Fairway, Key Food, D’Agostino, Whole Foods | $3.99–$7.99 | 2–6 hours (can be 24h after 7pm) |
| Shipt | Target, Brooklyn, Bronx | Target, C-Town, CVS | $7–$10 | 4–10 hours |
Frequently Asked Questions About NYC Grocery Delivery
If you’re weighing Instacart vs Shipt for NYC grocery delivery in 2024, you’re probably navigating a maze of choices that go way beyond the usual Gristedes run. In Manhattan, a bag of organic kale from Fairway on Broadway (nearest 72nd St 1/2/3 station) may run you $4.99, while the same bunch in Jackson Heights (Roosevelt Ave/74th St E/F/M/R/7) could cost $3.79—plus delivery fees, which fluctuate by borough and time slot. These platforms both cater to New Yorkers who don’t have time to schlep up five flights with shopping bags or wait in line at the bodega, but the devil’s in the details, especially when you’re hustling between work and a delayed F train.
| Service | Delivery Hours | Typical Fees | Same-Day Availability | Processing Time |
|---|---|---|---|---|
| Instacart | 8am–11pm | $3.99–$7.99 per order | Yes | 2–4 hours |
| Shipt | 7am–10pm | $7.00 per order | Yes | 2–5 hours |
You now have a clear comparison between Instacart and Shipt for grocery delivery in NYC, enabling you to make an informed choice based on your priorities, whether it’s speed, cost, or service options. With this knowledge, you can select the most suitable platform to save time and effort when shopping for groceries in 2024.
Your first step is to assess your specific needs—consider delivery times, membership fees, and available stores—and then sign up for the service that best fits your lifestyle. Starting with a small order can help you test the service quality before committing long-term.
Have questions or want to share your experience? We’d love to hear from you. For more tips on grocery delivery and saving money, check out our detailed guide on indonewyork.com.









