This article is an acquisition from Capital, Capital’s premium digital offering. For you as a stern PLUS subscriber, it is available exclusively here for ten days. It will then be available again exclusively for Capital subscribers at www.capital.de/plus. Like stern, the business magazine Capital belongs to RTL Deutschland.
Ms. Trelles-Tvede, you invented the spiral hair tie. How did you come up with that? When I got ready for a university party, I was still missing the right hairstyle. I unplugged the spiral cable from a wall telephone and wrapped it in my hair. The next morning the cord still held up and I didn’t have a headache like I did with other hair ties. I called my friend and said, “I have a business idea.”
What happened next? I immersed myself in product development until we had worked out exactly the right thickness, shape and size and found the right producers in China.
Can you get rich with such a simple product?
Access to all STERN PLUS content and articles from the print magazine
ad-free
Already registered?
