In a global context of events, anti-racism, the L’oréal group has decided to withdraw certain words, such as ” whitening “, of the description of its cosmetic products on its packaging. “The L’oréal group has decided to withdraw the words white/whitening (white/whitening), clear (fair/fairness, light/lightening) for all of its products to standardize the skin,” says the giant French cosmetics company in a statement published in English on Saturday 27 June, with no further details, including on an immediate withdrawal or not of the rays.
The decision comes after the indian subsidiary of Unilever, which has chosen to rename its skin whitening cream marketed under the name of ” Fair & Lovely “. The company anglo-Dutch has promised not to use the word ” Fair “, because the brand says it is ” committed to celebrating all skin tones “.
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the scale of The protests, anti-racism triggered by the death of George Floyd, an African-American, was asphyxiated by a white policeman in Minneapolis, puts pressure on the companies. Several us groups have announced their intention to change their visual identity, such as March, which is said to be considering to change his famous Uncle Ben s.
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