The Super Bowl, an event eagerly anticipated by sports fans and advertisers alike, took a unique turn in 2025 with a star-studded lineup of celebrity appearances and cutting-edge AI technology. The Fox network advertisements during this year’s Super Bowl captured the attention of viewers with a plethora of famous faces endorsing various brands, creating a buzz that extended far beyond the football field.
Superstar Celebrities Shine Bright
Celebrities took center stage in the advertising extravaganza, with companies enlisting the help of notable personalities to make a lasting impression on the audience. Nike, in particular, made a splash with its first Super Bowl ad in three decades, featuring a lineup of powerhouse female athletes alongside the Grammy-winning rapper, Doechii. The ad showcased stars like Caitlin Clark, A’ja Wilson, Sabrina Ionescu, Jordan Chiles, Sha’carri Richardson, and Aryna Sabalenka, highlighting the brand’s commitment to diversity and empowerment.
Other brands followed suit, tapping into the star power of celebrities to elevate their Super Bowl commercials. UberEats enlisted the likes of Matthew McConaughey, Martha Stewart, and Charli XCX, while Doritos featured Michael Strassner. MSC cruises brought on board Orlando Bloom and Drew Barrymore, with Doja Cat making an appearance for Taco Bell. Meta, the parent company of Facebook, collaborated with Kris Jenner, Chris Pratt, and Chris Hemsworth for their ad, while Harrison Ford starred in Jeep’s commercial. Antonio Banderas lent his charisma to Bosch, and a slew of other brands including Novartis, Coffee Mate, Bud Light, Stella Artois, Dove, FanDuel, and Pringles also leveraged celebrity endorsements to capture the audience’s attention.
The Rise of AI in Advertising
In addition to the star-studded lineup, artificial intelligence (AI) took center stage in this year’s Super Bowl ads, reflecting the growing influence of technology in the advertising industry. OpenAI made its Super Bowl debut, showcasing its ChatGPT technology aimed at revolutionizing communication. Google seized the opportunity to spotlight its Gemini chatbot, emphasizing the role of AI in enhancing user experiences.
Meta, previously known as Facebook, showcased its AI-powered smart glasses in an ad featuring the trio of “Chrisses” – Hemsworth, Pratt, and Jenner. Salesforce introduced Agentforce, a platform for developing autonomous AI agents, with Matthew McConaughey as the face of the campaign. Web-hosting platform GoDaddy also joined the AI bandwagon, promoting its AI product “Airo” to demonstrate the potential of artificial intelligence in various industries.
Even Cirkul, a water bottle company, incorporated AI into its advertising strategy, albeit in a lighthearted manner. The playful jab at AI showcased the versatility of artificial intelligence in engaging audiences and sparking curiosity.
The Super Bowl ad spot has become increasingly coveted over the years, with advertisers willing to shell out up to $8 million for a prime slot. This exponential increase in cost, rising from $2.95 million in 2010, underscores the unparalleled reach and impact of Super Bowl commercials in the realm of advertising.
As the Super Bowl continues to evolve as a cultural phenomenon, blending sports, entertainment, and cutting-edge technology, the fusion of celebrity endorsements and AI-driven innovation promises an exciting future for advertising on one of the biggest stages in the world.
