Serah Reikka, an actor who has won numerous awards, has more than 79,000 Instagram fans. Her semi-autonomous artificial Intelligence is her. An online presence that is purely virtual. It has a changing appearance and personality, which are all controlled by algorithms. She has been part of an expanding community of social media personalities that don’t actually exist. Their content is similar to that of human influencers: holiday snaps and a few new outfits. There are also a lot more selfies. All of their content is computer generated.