the Lack of Tinka-caps has hit the carmaker Ford as a shitstorm, and now the well-known blogger Mascha Vang also involved in the case.
In a blog post she tells about her own desperate hunt for a Tinka-hue for her daughter, and defends the parents, who feel cheated by Ford marketingsstunt.
“Yes, there are worse things in the world, there are actually children who die in Africa, I have even seen. But now, it’s not about it, it’s not about curlingforældre and first world problems. It’s about brilliant marketing that, of course, must live up to the expectations,” she writes in the blog post, which can be read here.
If you are a parent to a child in nissehue-aged, then you know probably everything about Tinka-caps and Tinka-short, but if you don’t have children – or have just returned from a circumnavigation of the globe – so here is a brief summary of the case:
In connection with the society ‘Tinka and Kongespillet’ have TV2 made a cooperation with Ford and Coop. Children can buy a book for 40 dollars and each time their parents are trading more than 100 dollars , Kvickly, superbrugsen now or DagligBrugsen, they get some cards with motifs from the christmas calendar.
If they are so lucky to get a card with a picture of the Tinkas hue, they can go down to their local Ford dealer and get a genuine Tinka-hue.
the Problem is that Ford has run out of hats, and this is why many children have gone in vain with their Tinka-map. It gets the parents over the country to accuse Ford of not living up to their promises to children.
One of those parents who rages, is the blogger Mascha Vang with 222.000 followers on Instragram is one of the country’s largest influencere.
“Even a new intern in the marketing department can imagine that there must be at least as many hats as there are nissehuekort. Rather too many than too few, who in the whole cave hell want a shitstorm about to disappoint the children up for christmas? Nobody! Thought.”
Ford explains that the demand has been greater than expected and defends itself with, that they have produced 55.000 caps – equivalent to 5.5 percent of all children aged two-15 years has got a free hat similar to the Tinka has in Tv2’s popular advent calendar.
Mascha Vang doesn’t give much for the explanation.
She argues that the cap has not been free, since the parents have put all their purchases at Coop and also paid 40 dollars for a samlealbum. Therefore, she has a clear call to Ford and Coop.
Get someone to sew them NOW, and pay what it costs. It can’t possibly be a shitstorm worth saving on that front. If so, the whole marketing had to sit and lime filttrekanter from now and to christmas eve, so they were damned hard to become set in motion, if it were my shop,” she writes.
Opposite B. T. stresses, Mascha Vang that the blog post is not written in anger over christmas hats, but it is about the principle in that Ford has made a marketing, that disappoints children for christmas.
“I think it’s a fine marketingstiltag, and we are many that have gone with it, and have reorganised our trading. But I do not understand, you will run the risk of ending up in the shitstorm instead of creating the extra caps,” says Mascha Vang, who themselves have been fortunate enough to procure a cap for his daughter.
