Prasar Bharati Unveils WAVES: The New Over-The-Top Platform
Prasar Bharati has officially launched WAVES, a groundbreaking Over-The-Top platform, at the prestigious 55th International Film Festival of India. This innovative free streaming app aims to revolutionize the digital entertainment landscape by offering a diverse range of content spanning generations and regions.
What Makes WAVES Stand Out?
Developed in partnership with BharatNet to ensure seamless connectivity for rural audiences, WAVES is a multilingual platform boasting over twelve languages, including Bengali, Marathi, Kannada, Malayalam, Telugu, Tamil, Gujarati, Punjabi, and Assamese. This wide linguistic diversity ensures that users from various regions can access and enjoy the platform’s offerings.
Exploring the Exciting Features of WAVES
WAVES offers an extensive array of content across ten genres of infotainment, including video on demand, radio streaming, live TV streaming, 65 live channels, and app-in-app integrations for video. Users can immerse themselves in a plethora of entertainment options, from the latest releases and TV shows to timeless classics and beloved favorites spanning different genres.
Moreover, WAVES goes beyond traditional streaming services by incorporating free-to-play gaming, music, live podcasts, animation, books, journals, magazines, and even an e-commerce platform. This comprehensive approach aims to cater to diverse interests and preferences, making WAVES a one-stop destination for entertainment and information.
Empowering Content Creators and Promoting Local Enterprises
In a bid to support budding talents and promote local businesses, WAVES will provide a platform for content creators, including National Creator Awardees and student graduate films. Partnering with esteemed institutions like the Film and Television Institute of India (FTII), Annapurna College of Film and Media, and the Asian Academy of Film and Television (AAFT), WAVES is set to nurture the next generation of creative minds.
Furthermore, the platform’s technological integration aims to attract advertising from underrepresented companies, MSMEs, and major players in the fast-moving consumer goods industry. This strategic approach not only benefits advertisers but also facilitates the growth of local enterprises and promotes economic development.
In conclusion, WAVES represents a significant leap forward in the realm of digital entertainment, offering a holistic and inclusive platform that caters to a diverse audience. With its wide-ranging content, technological innovations, and commitment to supporting creators and businesses, WAVES is poised to reshape the way we consume and engage with media. Download the WAVES OTT App today from Google’s Play Store or Apple’s App Store to embark on a transformative entertainment journey like never before.
