Man, have you heard about this Brazilian DJ, Alok? He’s all about keeping art human, you know? He’s like, “Yo, AI, you stay out of my creative space!” So, this dude, Alok, was at Coachella, rocking the Sahara stage with Zeeba and Ava Max, plus 50 dancers from Urban Theory. They were all decked out in masks and metallic gloves, doing these crazy machine-like moves called “tutting.” It was wild, man. They wanted to show that art should stay human, not get taken over by robots and stuff. Alok even had a T-shirt that said, “keep art human” during the show. Pretty cool, right?
In an interview over Zoom, Alok was all about how humans coming together can create something amazing. He and his creative director, Fabio Soares, wanted to show the contrast between human artistry and AI creeping into the scene. They wanted to trust each other, be in sync, and create something extraordinary. It’s like, when everyone’s on the same wavelength, magic can happen, you know? But, one slip-up, and it could all go south. Crazy, right?
Alok posted a teaser on Instagram before Coachella, and people were shook. Some were like, “Nah, this gotta be AI, right?” And Alok was like, “Nope, this is all human, baby!” He was surprised that people doubt humans can still create such precise, mind-blowing performances without AI stepping in. It’s like we’re so used to tech doing everything for us that we forget about human creativity. It’s a wake-up call, man.
Alok gets that AI can be useful, like helping him with vocals, samples, and instruments. But he’s all about keeping that human touch in art. He’s like, “Listen, to make real art, you gotta touch the soul, you feel me?” He’s not against AI, just worried about how we use it. Anything can be a weapon or a tool for good, right? It’s all about balance, man.
This dude, Alok, is not just about music. He’s out here making a difference. He used the royalties from his gaming character to start a nonprofit, the Alok Institute, that supports social and environmental causes in Brazil, Africa, and India. That’s some real superhero stuff, right? And he’s not stopping there. He went to the Amazon rainforest and connected with Indigenous groups, which totally changed his perspective on life. Now, he’s all about preserving Indigenous languages and cultures through his music and projects. That’s some deep, meaningful stuff, man.
Alok and Urban Theory are hitting up the Sahara stage again at Coachella. It’s gonna be lit, for sure. This dude is all about using his platform to push culture forward and make a real impact. He’s like, “Art has to come from the heart, from humans.” And you know what? I’m here for it. Let’s keep art human, keep it real, you feel me?
