4.88 billion people were using smartphones by the middle of 2025, and it’s easy to say that having a mobile app for your business is a great idea.
What used to take a computer or trip outside is now done on a smartphone, whether it is banking, shopping, working or even relaxing with social media. It’s obvious where your customers spend most of their time, and a mobile app is the starting point to reach them.
Mobile app development in 2025 is not about having a cool UI or creating a replica of your website. Mobile apps have become a bridge that connects a random user to a loyal brand advocate. You are only one second away from losing your customer. That’s the reality of today’s competitive market.
The businesses that treat their app as a serious growth tool and keep pace with new development trends are the ones that set themselves apart.
1: 5 G technology
According to experts, 5G technology is expected to reduce latency by 10X, meaning customers want applications that run fast. With reduced latency and higher speeds, users expect apps to respond instantly. If your mobile app is at the launching stage then you can ask your developers to test it with 5G connectivity.
2: Making AI work for customers, not for hype
AI and machine learning aren’t exactly “new” anymore, but many businesses are still learning how to put them to work inside their apps. AI in apps is moving from novelty to function. Features like speech recognition, chat support, and personalised recommendations improve the experience when designed around real customer needs, not marketing slogans.
The problem is, a lot of brands rush to slap “AI-powered” on their product without asking whether it adds any real value for the user. So, before you start working on AI research, knowing your customers can give you that competitive edge.
3: Security is still an issue
People who are irritated by ads, for example, if you search for laptops on Google, you see ads everywhere, which raises suspicion about how their data is being used. As a business owner, you cannot take shortcuts while building your mobile app.
Today’s users know the risks and are far more careful about what they install and what information they share. If your app doesn’t feel safe, customers won’t keep it on their phones, no matter how good the features look.
4: No coding required to build apps
Gartner analysts expect that by 2030 most businesses will be using no coding approach to build websites and apps. Some top companies, like Microsoft Power Apps, Zapier, and Airtable are building solutions that speed up development without demanding core coding knowledge. AI platforms like ChatGPT and Gemini can also write codes therefore developers can spend their time on complex features. Although currently the LC/NC approach is considered a shortcut, it will soon become a practical idea for most companies.
5. Motion design
Most of us don’t have longer attention spans, so apps cannot be boring. Motion design with animation or transition can keep people engaged within an application. Users remember the experience, which makes them return to the application often.
6: Instant apps
Most games have a try option, where you can experience the gameplay without downloading the full version. There are size limits, so it’s not the whole app, but this can change as the tech improves. By letting people try the app instantly, you open the door to more users and quicker insights for refinement.
Summary
Making an app is one thing, but working with people you can trust matters. If you want to see how Blurn works and what the team stands for, you can know more about Blurn. At Blurn, we focus on these details with the same care we’d put into building an app for ourselves.
