When it comes to pets, consumers are obviously not as frugal as they are with other purchases. The pet supplies chain Fressnapf grew significantly in 2023 despite inflation and general purchasing reluctance and broke the four billion euro sales mark for the first time. The Krefeld company announced this. “We have many satisfied customers for whom their pets are part of the family,” said managing director Johannes Steegmann.
In addition to classic products, new service offerings such as veterinary consultations and pet insurance have recently been particularly in demand among customers. Veterinary advice was sought more than 100,000 times in Germany alone.
Fressnapf’s sales rose by more than 13 percent compared to the previous year; like-for-like growth was slightly lower at 8.8 percent. The increasing revenues can also be attributed to the company’s expansion. Last year, almost 140 new branches were opened across Europe.
New logistics center
Germany remains the most important market with sales of 2.1 billion euros. However, growth was weaker at just over five percent. “Our business model also proved to be robust last year,” said Fressnapf founder and owner Torsten Toeller. The company does not provide any profit figures.
The online share of total sales rose to around ten percent last year. The Fressnapf Group wants to focus even more on internet shipping in the future. This year, a 72,000 square meter logistics center will be built in Nörvenich in order to be able to serve the shipping business in Europe more efficiently. 800 jobs are to be created there.
In the coming years, the company wants to grow primarily internationally and transfer its new market concept to other EU countries. According to the company’s own information, investments of more than 500 million euros are planned for this by the end of 2026.
Fressnapf employs around 18,000 people across Europe. There are more than 2,100 stores in 14 countries, around 970 of them in Germany. The goal is 3,000 stores by 2030.
