however, It is evidently not always the case.

It reveals the DR in their consumer programme ‘Cash’.

the Editors of the program have purchased a number of different vaniljekranse in the Danish supermarkets and have investigated what they contain.

the Study shows that Salling’s own ‘Vaniljekranse’ of the brand Curré never have seen the shadow of real vanilla.

It, as the taste of vanilla in the vaniljekranse, consumers can buy in Netto, Føtex and Bilka, is an aroma substance vanillin.

Thus violating the Salling Group law on the subject. It informs Nina Læssø Jacobsen, special consultant at the Danish veterinary and food administration and ‘Cash’.

“There must be a form of natural vanilla in order that it may be called vaniljekranse, but it can for example be a natural vanilla aroma,” she says.

Salling Group has confirmed to the ‘Cash’ that they vaniljekranse, the program’s editors have examined, contains a chemically manufactured vanilla aroma.

instead of changing the name of the product, the company has chosen to change in the ingredients.

They take namely vaniljen out and replace with an aroma that comes from a vaniljestang, so that customers know what they have bought.

It informs the quality manager at Salling Group, Carina Jensen, to ‘Cash’.