on Tuesday 16 June, to midnight, the parisian neighborhood of the Madness-Méricourt was full of excitement. That night, the group Neoness – 37 clubs in France – celebrates the re-opening early sports venues in Paris and receives its most fervent supporters in his huge club of Republic.
After three months of closure, the reopening was particularly expected in the sector, but the recovery is done in sanitary conditions, particularly strict. Review of the rules to comply with Céline Remy Wisselink, co-founder of the chain low cost.
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A battery of health measures and a booking system
close to the canal Saint-Martin, the club Neoness Republic extends over 2,200 square meters and offers to its members not less than six spaces, drive separate (studio, cardio, weights, cross-training, boxing and a ” floor “). In normal times, 350 athletes or apprentices athletes can press at the same time. But with the respect of the gestures barriers, it was necessary to reorganize. Thus, Neoness has put in place a booking system for access in the room as for the group courses, in order to limit the number of clients so that each participant can have at least 4 square meters of space.
“It allows us in particular to maintain our group lessons and offer a wider range of activities to our customers safely,” explains Céline Wisselink. “Also, all the machines were spaced one meter from each other or arranged in a staggered pattern when it was possible and the drives with more than one person are prohibited. In the locker room, a locker is condemned while the pews have gone and that the road markings delineating the areas of security have been installed. Finally, the showers have been transformed into dressing rooms additional. “
In the dining room, a health protocol strict has been developed : distribution of hydroalcoholic gel, masks and gloves at the entrance, sprays disinfectants deployed in all the different areas and frequency of cleaning increased. “We have masks for all of our teams. But it is not compulsory for our members, because it is not advised during sports practice. Similarly, we installed panels of Plexiglass to the home and made available to all in the room, a disinfection system in order that they clean the equipment before and after their practice, ” explains Céline Wisselink.
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Kick-off for ongoing projects, boost for digital technology
not surprisingly, this crisis in the coronavirus has had a strong impact on the group projects Neoness. “We have been forced to pause our growth. Actually, banks refuse to finance the investments that they do not think it is necessary. We had five sites in negotiation, a club to restructure and planned expansion, we finally all had to postpone, if not cancel, ” says the co-founder.
Neoness, however, is take advantage of the crisis to reinvent themselves. The group, which since some time already on the digital, want to surf on the craze, born during the containment around these new tools. “This crisis has been an accelerator of trends amazing and we will be launching in early July an offer of digital pay-disruptive titled Neoness Live,” says the founder. What give a new impetus to a sector that is struck in the heart by the health crisis.
