market researchers see an end of the Corona-crisis shock for the consumers. But whether the desire to buy is ever reached again the pre-crisis level – some experts Doubt now.
Nürnberg/Köln (dpa) – in Spite of the Corona-the Fears and the mask of duty: consumers are returning in growing numbers in the pedestrian zones of German cities, often only to look window shopping, but more and more often for shopping.
“consumers are awakening increasingly from the state of shock”, observed the Nuremberg-based consumer research firm GfK. And the commercial looks similar to: “It goes slowly up again,” says the chief Executive of the trade Association of the textile (BTE), Rolf Pangels, the German press Agency.
this assessment of the Numbers of the measurement of customer frequencies in the inner cities, a company specialized is Hystreet Supported. “There are some cities in which the visit frequencies in the shopping streets reached the pre-crisis level again, or have almost reached,” says Hystreet managing Director Julian Aengenvoort.
This is true, for example shopping streets in Aachen, Dresden. Flensburg or Kiel. With significant losses of customers manage to pay Shopping would have to come against it-miles, where prior to the crisis, tourists or customers from the neighbouring countries, a major role would be played, notes Aengenvoort.
However, the revival could not be set in the pedestrian zones, with a return of the old desire to buy the same, warns BTE-managing Director Pangels. “The mask duty deters a lot of people still,” says the industry expert.
Even if the streets were again full, can be found in countries as 20 to 25 percent fewer customers. Suits hung like lead in the shelves. Better it is over for the summer goods. “But according to our perception of people still buy only the bare Essentials to quickly get back out to the stores to get out,” he says.
A survey by the industry Trade journal “textile industry” under steady-state retailers found that sales in the last week were, on average, eight percent below the previous year’s level. However, the newspaper stressed: “It’s the best week of results since the end of the lock downs.” In the week before the Minus was still at 12 percent, a week earlier even at 36 percent.
Also, the market researchers of GfK will see signs of improvement in the consumer mood. “The faint light at the end of the tunnel, which started last month, is apparently a bit brighter,” says the GfK consumption expert Rolf Bürkl of the dpa. The rapid Opening of the economy and society in Germany, let the consumer of the Corona-shock to forget more and more.
Although the consumer climate indicator, the Nuremberg-based market researcher, is still deep in the Minus. However, at least with regard to the economic Outlook, has returned Confidence in the Germans. The GfK indicator of consumer sentiment is currently at 8.5 meters, and even over the long-term average of Zero. The pessimism in respect of the income is disappearing more. The propensity to walks, watch, the market researchers.
Nevertheless, the Situation in the eyes of the experts, to stay in the face of a record number of short-time workers, and rising unemployment, difficult and fragile. “The question is, how many of the seven million short-time workers will then be unemployed,” said Bürkl.
the risk of a Corona-rear shock Added. Infection events, such as in meat establishments in North Rhine-Westphalia, or in the case of controversial Tennis events in Croatia could lead to uncertainty.
Germany was “not yet over the mountain,” said Bürkl. It is doubtful even whether the economic climate will ever again reach the value it had before the crisis. “It could turn out that buying behavior is changing,” said Bürkl. The question “do I Need this?” become more frequent than in the past.
© dpa-infocom, dpa:200625-99-556827/3
GfK consumer climate study
Hystreet measurements
textile industry-survey (for a fee)
