The automobile bosses put a good face on a bad game. From the group headquarters in Wolfsburg, Stuttgart and München to penetrate imperturbable-sounding slogans. “We still remain confident. The experience from our history. Challenges we have set ourselves and proven that BMW can also crisis. More still: From the breaks we have made a fresh start“, widely-used BMW Director Oliver Zipse at the BMW annual General meeting on may 14. May.
hundreds of thousands of jobs at risk
However, opinions such as these sound in the face of reality, such as the whistling in the wood, you want to make yourself courage. The incision is in the business of life and the balance is more massive than ever. Short-time work is part of the daily bread of the car maker as well as plans for the regulation of the number of Employees. That means in plain text: contracts of temporary workers are no longer extended, employees will be proposed severance agreements and redundancies threaten. This case floats settling, especially over the heads of suppliers, where more than 100,000 jobs could collapse. Audi A6 in the Test: a Plug-in Hybrid Diesel – almost always PCP Audi A6 fails in the Test: a Plug-in Hybrid Diesel – almost always
Batts For the car maker, the Corona comes pandemic out of time: even before the crisis questioned some of the future viability of the traditional business model of BMW , VW , PSA, Daimler , Audi & co. was running The much-touted Transformation of mobility has just started, as the virus struck, the hammer mercilessly. Due to the pandemic, the car broke purchases on the night. A discount battle threatens the profitability goes back even further. Here, the Auto-Newsletter
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Huge discount battle on the horizon
The government-initiated development programs have at least a short-term positive effect, as the rush to the PHEV shows models. However, these are offered on the example of the new Mercedes A-class to cut-price and do not bring also the necessary coverage contributions. But this Trend is likely to fizzle out like a straw fire, therefore, the industry should be captains, not f-stops. The negative consequences of the COVID-19 pandemic occur only after a delay time, and thus, in the next few years. More than ever, resolute Action is needed to bring the shattered company back into calmer waters. press-inform / Mercedes When it comes to Infotainment, every manufacturer cooks his own soup
“to come out of this crisis, I need to know exactly how the customers behave and what they want”, States Dr. Jan Burgard of the consultancy Berylls. So cars can be built that offer exactly what the buyer is willing to spend money. Sometimes the products of the German manufacturer of sophisticated, high – tech marvels, but they offer too much and therefore too expensive-both in manufacturing as well as in the sale price.
Corona acts as a Trend-accelerator
Ultimately, the Corona acts in a crisis as an accelerator of a development that would have occurred as a result of existing weak points anyway. Therefore, it is time for the German wagons mentality not to give up, to hang out with all the violence in traditions (as proven in the may be) and new business models allow. An example is the Open for investors. “If by the capital market new money coming into the company even in times of crisis, opportunity, important developments forward, so that it is positioned competitive in the future,” explains Jan Burgard. press-inform / Beryl Dr. Jan Burgard of Berylls
The fateful an unworldly reverie of the German manufacturer can be seen in the Infotainment and connectivity, where every car maker cooks his own soup, and none of the competitors in the cards to let. “The Problem is scalability. Just look at the piece of the premium manufacturers do not pay the calculated in-house, cooperation partners are essential,“ says Jan Burgard. Insider’s tip: Mazda builds one of the more beautiful Passat – what the Japanese can really do? FOCUS Online insider’s tip: Mazda builds one of the more beautiful Passat – what the Japanese can really do?
such A joint effort would help to shorten the gap to Tesla. Each OEM may set up its own graphical interface on the core function, is clear. Similarly, the electric motors and the batteries or their most efficient use, which is reflected in the range low. Because Tesla has a big lead. Tesla 1.200,EUR 20 -32,60 (-2,64%) Tradegate
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course data
another box, in which the consultants call for change, cost of the so-called structure of production and development. “The need to get the manufacturer in to the handle,” suggests Jan Burgard Alarm, and adds: “The costs in the System are so high, that only works if you always sold more units.” press-inform / Mercedes, Only the Finest: The Mercedes customer center in Sindelfingen, Germany
is not Easy, more and more cars in the future
But more and more cars on Bending and Breaking to press in the market, is anyway not a long-term solution and the manufacturing is a highly sensitive System, this only works as long as the factories are running at full load. Now, the sales collapse dramatically and reveal the Dilemma – the COVID-19 crisis acts as an accelerant. Here, too, Mercedes, BMW & co. need to come out of the cover and for the production of niche models and platforms, and find a Partner – whether it be other manufacturers or suppliers, such as Magna. This is the chosen route for the part already, but it would have to be intensified.
Everything that brings no money, must in case of doubt away
Tough decisions are left to the manufacturers, however, spared. Especially in the development of a great water being dragged head. Action is urgently needed. “”You tried the developer to capacity and leave the plants with the highest capacity to run.”, Jan Burgard. “The goal is to be profitable per vehicle, in consequence of the overall crop system. The Transformation applies to all value-added phases.“, Jan Burgard says. Polestar 1 in the Test to be As economical Volvo’s Hybrid force grumpy with 600 HP really PCP Polestar 1 in the Test to be As economical Volvo’s Hybrid force grumpy with 600 HP really
The way out of this Dilemma is a tough rides, the PSA boss Carlos Tavares has consistently dam. Everything, what brings no money, is put to the test and, if necessary, removed – be it models, plants or even work. In addition, the Portuguese drives a grace consolidation-free: in the end, the models of PSA based group on two platforms.
is not, However, contracts of this blueprint in Germany due to the cement work and arrangements so easy to implement. “Tesla is a clear path, the German manufacturer can miss. In order to be similar to consistently, you need to first do your homework,“ adds Andreas Radics. But this does not mean that you throw a unique feature, such as “Made in Germany”, on Board. “German virtues” are also used in an Ecosystem when the cars align in the future, more and more. This includes reliability of the car dealer, so that the customer feels at home and also the proposed configuration possibilities with Care are chosen. Hearty oven-potato: So easy the full-fledged main dish to be a success PCP Hearty oven-potato: So easy the full-fledged main dish
succeeds
