Some sentences really hurt: “Women and investments? For some, at first glance, they don’t belong together.” With this sentence, a large bank is in all seriousness trying to attract female customers. Marketing slogans and brains – apparently there is also a larger gap in between. And an even greater one than between women, men and their respective finances.
But even if women have far fewer reservations about investing than is commonly assumed, there is a gender gap when it comes to money. In younger years it is called the gender pay gap and describes the average 18 percent gap between the sexes in hourly wages.
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